WBMX

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WBMX

Broadcast area	Boston, MA
Branding	Mix 98-5
Slogan	"Today's Best Variety"
First air date	1948
Frequency	98.5 (MHz)
Format	Hot Adult Contemporary
ERP	9,000 watts
Class	B
Callsign meaning	Boston's MiX
Owner	CBS Radio
Website	www.mix985.com

WBMX, known on-air as "Mix 98.5," is a radio station with a hot adult contemporary format in Boston, Massachusetts. Located at 98.5 FM, the station adopted its current format in 1991

The call letters WBMX (standing for Black Music EXperience), were originally assigned to 102.7 on the FM dial in Oak Park/Chicago Illinois from 1973 to 1988. (That station frequency is now home to R&B station WVAZ). In 1991, they were assigned to 98.5 on the FM dial in the Boston area.

[edit] History

WBMX began its life in 1947 as the FM sister station to WNAC radio. Throughout its early life, WNAC-FM was merely a simulcast of its sister AM station. When John Shepard sold the WNAC and WNAC FM to RKO General in the early 1950's, they also owned Channel 7 WNAC TV.

WNAC-FM became WRKO-FM in the early 60's though no call change on the AM happened just yet. Thus, even though WRKO-FM continued to simulcast WNAC until 1963. In 1963, WRKO-FM did embark on some separate programming.

On October 12, 1966, a new, all-automated top-40 format was introduced on WRKO-FM. Playing the top hits of the day (including the number-one song in Boston every hour on the hour) and using recorded announcing altered to sound like a robot (since the station was positioned as "R-KO, The Shy But Friendly Robot") between 9 a.m. and 12 midnight (WRKO-FM still simulcast WNAC during the early morning hours), WRKO-FM quickly became the most popular FM radio station in the Boston area.

On the AM side, WNAC became top-40 formatted WRKO in March of 1967. When that happened, the live programming of WRKO-AM was simulcast on WRKO-FM between 6 a.m. and 6 p.m. every day, with the automated "R-KO" format on the FM broadcast from 6 p.m. to 6 a.m..

On January 1, 1969, the stations broke away permanently, and WRKO-FM became “Stereo 98.5, WROR” with Bill Drake's all-automated “Hit Parade '69” format (what today we would call a “gold-based” contemporary format, with lots of rock&roll oldies mixed in with the currents).

By 1973, WROR evolved to more of an oldies format [[playing the hits from 1955 to the then present. They played one new song per hour. In 1979, WROR modified the oldies format to a gold-based AC, dropping most of the pre-64 oldies. Later that same year, the oldies came back on a re-tooled “98-and-a-half”. In early 1981, WRKO evolved to AC during the day and Talk at night and by that September, WRKO 680 was strictly talk and news.

In 1982, RKO General was found by the FCC to be unfit to hold the broadcast license for WNAC-TV in Boston. That proceeding involved only WNAC, but its findings were used by challengers already seeking the other licenses held by RKO General. RKO settled the WNAC proceedings by not contesting the loss of that property to one of the challengers which was then granted the license to operate on channel 7. They did sell equipment and programming and intellectual unit to the challengers but lost the broadcast television license. The calls became WNEV (the station is now known as WHDH(TV)).

By 1983 98.5 WROR moved to a Gold Based AC format during the week focusing on 1964 to 1979, mixing in a couple of pre-64 songs an hour along with a couple of 80's songs and a current per hour. On weekends WROR played Oldies from 1955 to 1974. From the fall of 1987 until the spring of 1988, WROR ran a Jazz/New Age music show Sunday through Friday evenings. That show was ended due to very low ratings. Gradually the station's focus changed to an adult contemporary format that targeted women 26-54 years old.

Several years after the Channel 7 decision, the FCC found RKO unfit to operate its 13 radio stations and its Los Angeles and Memphis television stations. Shortly thereafter, a takeover battle ensued for RKO's parent company, Gencorp. To raise money to buy back its own stock, Gencorp proposed "settling" the challenges to its broadcast properties by paying off relevant challengers after selling the licenses to the seperate owners for close to market value. The Commission therefore allowed RKO to sell their stations at market value but relevant challengers to each property received a percentage of the purchase price for each license sold. For example, KHJ-TV (now KCAL) in Los Angeles was sold to Disney in 1988 for market value while actual challenger, Fidelity Television, received a percentage of the money paid to Gencorp. Gencorp also sold WOR-TV, Secaucus, N.J. to MCA TV, which was its only property with a permanent license. In 1988, WRKO and WROR was sold to Atlantic Ventures, which changed its name to Atlantic Radio before merging with two other broadcast companies to form American Radio Systems.

In 1989, WROR modified its format to Hot Adult Contemporary and changed its on air-identity to ROR-FM. Two years and several thousand dollars worth of research later, the station played Roy Orbison's "It's Over," and adopted a format heavy on Motown oldies and hot AC currents, changing its call letters to WBMX, and its on air identity “Mix 98.5”. Initially the station focused on 80's and 90's music with a lot of new songs and a few 60's and 70's big hits mixed in.

By the way the WROR call letters now occupy Greater Media's 105.7 FM which plays a classic rock leaning format of 60's to 80's music.

WBMX gradually evolved away from AC artists and began to focus on modern rock cross-over material and the exclusion of the 60s and 70s oldies which were once a staple of the old WROR. (Many Hot AC stations began to evolve this way.) By 1996, the format had evolved to “Modern AC”.

In 1997, American Radio agreed to merge with CBS, but an agreement was announced by which WRKO, WEEI, WEGQ, and WAAF would be placed in a trust until an alternate buyer could be found. Entercom would buy these stations later that year. CBS then purchased WBMX, pending final FCC approval; the merger was consummated in June, 1998.

Today WBMX is co-owned with WBZ 1030, WODS 103.3, WBCN 104.1, WZLX 100.7, WBZ-TV Channel 4, and WSBK Channel 38. WBMX moved to slightly more of a mainstrean Hot AC by 2000 though still leans rock.

[edit] External link

• Mix 98.5

[edit] Reference

• George, Peter (in part) (2005-03-27). WBMX(FM). The Boston Radio Dial. The Archives at BostonRadio.org. Retrieved on 2006-02-20.