Starbury
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Starbury is a sneaker and clothing line endorsed by NBA player Stephon Marbury and was launched in September 2006. There are many styles for various prices, but Steph's on court shoe is 15$. The line is currently sold only at the retailer Steve & Barry's and for the month of December the shoe will be sold in Simon malls for the holidays. The shoes are made with the same quality as those of other NBA endorsed players such as the sneakers of Nike or D-Wade or Lebron according to Stephon Marbury.
Marbury remembers growing up in Coney Island and not being able to afford the latest shoes[1]. Hoping that his discount sneaker idea will become popular, Marbury has gone as far to prove his point by playing in his own brand name sneakers for all of the NBA season starting with the 2006-2007 season. The idea of $15 dollar shoes and inexpensive quality has been an idea of Marbury for a long time according to the New York Knicks point guard. In fact he was the first one to aproach Steve & Barry's retailer with his idea for his own inexpensive, quality clothing and sneaker line. The shoes are manufactured in China.
Marbury is currently going across the US appearing at malls to promote his clothing line. In addition, he has gone on Live with Regis and Kelly to promote his sneakers on August 3, 2006.[2]
Marbury's shoe lineup entitled "Starbury" includes "The Starbury One", a basketball show which Stephon will allegedly be wearing all season on the New York Knicks, "Starbury Crossovers", a classic "Air Force One" style shoe which is listed at $9.98 USD, "Starbury Cyclones", shoes with similar styling to "New Balance" shoes, also retailed at $9.98 USD, and finally the "Starbury SXM", another basketball shoe listed at $9.98. Not only does the "Starbury" brand feature shoes but it also sells low priced clothes. The lineup includes varsity jackets, hoodies, t-shirts, jerseys, track jackets and pants, dazzle pants, jeans, jean jackets, and warm-up outfits, all under $10.
[edit] Reception
Despite Marbury putting up subpar numbers and the Knicks having a losing season through 22 games (8-14) the shoes have still sold well and even teammate Steve Francis has shown his support by wearing the sneakers in the games. [1] Some pairs have managed to sell for almost double the price on eBay auction listings. BusinessWeek named the line one of its best products of 2006.
