Consumer-generated media
From Wikipedia, the free encyclopedia
 |
This article was nominated for deletion. The debate was closed on 29 November 2006 with a consensus to merge the content into the article User generated content. If the merger is not completed promptly, this article might be re-nominated for deletion.
To discuss the merger, please use the destination article's talk page. |
Consumer-generated media (CGM) describes word-of-mouth behavior that exists on the Internet. Typically, consumer-generated media encompasses opinions, experiences, advice and commentary about products, brands, companies and services—usually informed by personal experience—that exist in consumer-created postings on Internet discussion boards, forums, Usenet newsgroups and blogs. CGM can include text, images, photos, videos, podcasts and other forms of media. CGM is of particular interest to marketers, brand managers and market researchers because it leaves a digital, archivable trail on the Internet that algorithm-based technologies can measure and analyze.
Pete Blackshaw (CMO for CGM analytics firm Nielsen BuzzMetrics) claims to have coined the phrase "consumer-generated media."
The earliest mention of the phrase "consumer-generated media" appeared in a press-release (Business Wire, 27th March 2000) issued by the company ShareYourWorld, Inc. who connected people who create digital media with those interested in licensing it.
The earliest mention of the phrase "consumer-generated content" appeared in press-releases of the consumer review site MouthShut.com in early 2000. Even recent searches on Google for "consumer generated media and content" can help conclude with its own merit that ShareYourWorld, Inc and Mouthshut.com were the earliest users of the terms user generated content / user generated media.
